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Because of my recent post about schmoozing, you might think I'm a warm, fuzzy, and kumbaya kind of Guy. Most of the time I am, but I have strong feelings about email etiquette and what it takes to get your email read--and answered. As someone who gets dozens of emails every day and sends a handful of emails every day to get strangers to do things (“digital evangelism”), I offer these insights to help you become a more effective emailer.
  • Craft your subject line
  • Limit your recipients
  • Don't write in ALL CAPS
  • Keep it short
  • Quote back
  • Use plain text
  • Control your URLs
  • Don't FUQ (Fabricate Unanswerable Questions)
  • Don't FUQ, II
  • Attach files infrequently
  • Ask permission
  • Chill out
E-Mailer, Internet Marketing. Emailer design, Business Promotion.
Per Russell Willis and Grace Lee, add a good signature. That is, one that includes your name, title, organization, email address, web site, and phone. This is especially true if you're asking people to do something--why make it hard for them to verify your credibility or to pick up the phone and call you? Also, I often copy and paste people's signatures to put them into the notes field of an appointment. The email client that I use, Entourage, won't let you easily copy the sender's info from the header, so I have to create a forward, copy everything, and then delete the forward.
Never forward something that you think is funny. The odds are that by the time you've received it, your recipient already has too, so what is intended as funny is now tedious. However, I do have the Neiman-Marcus recipe for cookies...
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